TY  - BOOK
AU  - Rice,Chris
ED  - Chartered Institute of Marketing
TI  - Consumer behaviour: behavioural aspects of marketing 
SN  - 0750617829
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Consumer behavior
KW  - Marketing
KW  - Social aspects
N1  - 'Published on behalf of the Chartered Institute of Marketing.'
ER  -