Rice, Chris <br/><br/>
Consumer behaviour :  behavioural aspects of marketing / 
Chris Rice 
 - Oxford :  Butterworth-Heinemann,  1993 
 - viii, 414 p. :  ill. ;  23 cm. 
<br/><br/> 'Published on behalf of the Chartered Institute of Marketing.' 
<br/><br/><label>ISBN: </label>0750617829 
<br/><br/><label>LCCN: </label>93-232078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Social aspects