Consumer behavior for marketing managers / 
edited by Ian Fenwick, John A. Quelch 
 - Boston :  Allyn and Bacon,  1984 
 - x, 484 p :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>LCCN: </label>83-27526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers