TY  - BOOK
AU  - Runyon,Kenneth E.
TI  - Consumer behavior and the practice of marketing
SN  - 0675085039
PY  - 1977///
CY  - Columbus, Ohio
PB  - C. E. Merrill
KW  - Consumers
KW  - Motivation research (Marketing)
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -