Runyon, Kenneth E. <br/><br/>
Consumer behavior and the practice of marketing / 
Kenneth E. Runyon 
 - Columbus, Ohio :  C. E. Merrill,  1977 
 - viii, 472 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0675085039 
<br/><br/><label>LCCN: </label>76-44063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Motivation research (Marketing)<br/>Marketing research