Assael, Henry <br/><br/>
Consumer behavior and marketing action / 
Henry Assael 
 - Boston :  Kent,  1981 
 - 641p. :  ill. ;  24cm. 
<br/><br/>Bibliography : p.600-601 
<br/><br/><label>ISBN: </label>0534009581 
<br/><br/><label>LCCN: </label>80-27898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumers--Examinations, questions, etc.<br/>Motivation research (Marketing)<br/>Motivation research (Marketing)--Examinations