Assael, Henry <br/><br/>
Consumer behavior and marketing action / 
Henry Assael 
 - 4th ed. 
 - Boston  PWS-KENT Pub. Co.  1992 
 - 748 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>0534925529 
<br/><br/><label>LCCN: </label>91-37265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Motivation research (Marketing)