TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 0131692011
PY  - 1978///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Consumers
KW  - Motivation research (Marketing)
KW  - Diffusion of innovations
N1  - Includes bibliographical references and index
ER  -