Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1978 
 - xix, 489 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131692011 
<br/><br/><label>LCCN: </label>77-25032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Motivation research (Marketing)<br/>Diffusion of innovations