TY  - BOOK
AU  - Mowen,John C.
TI  - Consumer behavior
SN  - 0023846119
PY  - 1995///
CY  - Englewood Cliffs, N. J.
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Consumers
KW  - United States
N1  - Includes index
ER  -