Mowen, John C. <br/><br/>
Consumer behavior / 
John C. Mowen 
 - 4th ed. 
 - Englewood Cliffs, N. J. :  Prentice Hall,  1995 
 - 862 p. :  ill. ;  26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0023846119  RM184.34 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--United States