Mowen, John C. <br/><br/>
Consumer behavior/ 
John C. Mowen 
 - 2nd ed. 
 - New York :  MacMillan,  1990 
 - 514 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0023846011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Consumer--United States