Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell, David T. Kollat - 3rd ed. - Hinsdale, Ill.: Dryden Press, 1978 - xix, 665 p.: ill. ; 25 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes

0030896738


Consumers
Marketing research