Hawkins,  Del I. <br/><br/>
Consumer behavior :  implications for marketing strategy / 
Del I. Hawkins, Kenneth A. Coney, Roger J. Best 
 - Dallas, Texas :  Business Publications Inc.,  1980 
 - xv, 548 p.:  ill.;  25 cm. 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0256022909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States<br/>Market surveys--United States