TY  - BOOK
AU  - Holloway,Robert J.
AU  - Mittelstaedt,Robert A.
AU  - Venkatesan,M.
TI  - Consumer behavior: contemporary research in action 
SN  - 0395046386
PY  - 1971///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographies
ER  -