Holloway, Robert J. <br/><br/>
Consumer behavior :  contemporary research in action / 
Robert J. Holloway, Robert A. Mittelstaedt and M. Venkatesan 
 - Boston :  Houghton Mifflin,  1971 
 - viii, 458 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0395046386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)