Loudon, David L. <br/><br/>
Consumer behavior :  concepts and applications / 
David L. Loudon, Albert J. Della Bitta 
 - 3rd ed. 
 - New York :  McGraw-Hill,  1988 
 - 726 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070387648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumers--Case studies