Loudon, David L. <br/><br/>
Consumer behavior  concepts and applications 
David L. Loudon, Albert J. Della Bitta 
 - 2nd. ed. 
 - New York :  McGraw-Hill,  1984 
 - 727 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0070387583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumers--Case studies