Howard, John A. <br/><br/>
Consumer behavior :  application of theory / 
John A. Howard 
 - New York :  McGraw-Hill,  1977 
 - ix, 325 p.:  ill.;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes indexes 
<br/><br/>Bibliography: p. 307-317 
<br/><br/><label>ISBN: </label>007030520X  15.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers