TY  - BOOK
AU  - Che Aniza Che Wel
TI  - Relationship marketing tools (RMTs) and their relationship with  customer satisfaction and retention
PY  - 2009///
KW  - Universiti Putra Malaysia
KW  - Malaysia
KW  - Customer relations
KW  - Management
KW  - Consumer satisfaction
KW  - Customer loyalty
KW  - Dissertations, Academic
N1  - Thesis (Ph.D.) - Universiti Putra Malaysia, 2009; References : p. 302-325
ER  -