Che Aniza Che Wel <br/><br/>
Relationship marketing tools (RMTs) and their relationship with  customer satisfaction and retention / 
by Che Aniza Binti Che Wel 
 -  2009 
 - xx, 444 p. :  ill. ;  30 cm. 
<br/><br/>Thesis (Ph.D.) - Universiti Putra Malaysia, 2009 
<br/><br/>References : p. 302-325 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Universiti Putra Malaysia--Malaysia
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Consumer satisfaction<br/>Customer loyalty<br/>Dissertations, Academic--Malaysia