TY  - BOOK
AU  - Sternthal,Brian
AU  - Craig,C.Samuel
TI  - Consumer behavior: an information processing perspective 
SN  - 0131692844
PY  - 1982///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Consumers
N1  - Includes index; Bibliography: p.327-342
ER  -