Holloway, Robert J. <br/><br/>
Consumer behavior :  contemporary research in action / 
by Robert J. Holloway, Robert A. Mittelstaedt and M. Venkatesan 
 - Boston :  Houghton Mifflin,  1970 
 - viii, 458 p.:  ill.;  24 cm. 
<br/><br/> Includes bibliographies 
<br/><br/><label>ISBN: </label>0395046386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)