Zaltman, Gerald <br/><br/>
Consumer behavior :  basic findings and management implications / 
Gerald Zaltman, Melanie Wallendorf 
 - Wiley :  New York,  1979 
 - xiv, 567 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471981265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)