Markin, Rom, <br/><br/>
Consumer behavior :  a cognitive orientation by / 
Rom J. Markin, Jr. 
 - New York :  MacMillan,  1974 
 - xii, 576 p. ;  24 cm. 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>0023761105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>Consumption (Economics)<br/>Consumer behavior