TY  - BOOK
AU  - Evans,W.Douglas
AU  - Hastings,Gerard
TI  - Public health branding: applying marketing for social change 
SN  - 9780199237135
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
KW  - Public health
KW  - Marketing of Health Services
KW  - Health promotion
KW  - Advertising as Topic
KW  - Persuasive communication
ER  -