Exploring corporate strategy : text and cases /
Gerry Johnson, Kevan Scholes, Richard Whittington
- 7th ed.
- Harlow, England : Financial Times Prentice Hall, 2005
- xxxvi, 1033 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes
0273687344 (pbk.) 9780273687344 (pbk.)
Business planning Strategic planning Business planning--Case studies Strategic planning--Case studies