The people vs. coke  [videorecording] / 
Title on container:  Trouble at the top special  the people v Coke  [videorecording] : 
produced & directed by Daniel Barry 
 - North Sydney, N.S.W. :  BBC Worldwide,  [2003] 
 - 1 videodisc (38 min.) :  sd., col. ;  4 3/4 in. 
 - Trouble at the top .
 - Trouble at the top  [videorecording] .
<br/><br/> Title from title screen 
<br/><br/>Executive producer, Bill Grist  Executive producer, Bill Grist 
<br/><br/>Narrator: Jim Carter 
<br/><br/> This BBC documentary explores the stunning mid-'80s failure that was New Coke and explains how the product came to be and the army of Coke enthusiasts that launched campaigns that forced the company to return to its roots 
<br/><br/><br/>DVD format 
<br/><br/><label>ISBN: </label> RM 1144.50 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Coca-Cola Company--History
<br/><br/><label>Subjects--Topical Terms: </label><br/>Soft drink industry--History