TY  - ADVS
AU  - Turner,Libby
TI  - Coke's water bomb
PY  - 2004///]
CY  - Australia
PB  - BBC
KW  - Coca-Cola Company
KW  - Soft drink industry
KW  - Bottled water industry
KW  - Bottled water
KW  - Marketing
KW  - Advertising
N1  - Title from title screen; Series producer, Mark Gregory ; series editor, Clive Edwards; Narrator, Rajan Datar
N2  - On a British sitcom, two characters bottled tap water  and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water  lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed'Coke Sells Tap Water  for 95p,' and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market
ER  -