Coke's water bomb  [videorecording] / 
BBC Education & Training ; producer/director, Libby Turner 
 - Australia :  BBC,  [2004] 
 - 1 videodisc (30 min.) :  sd., col. ;  4 3/4 in. 
<br/><br/> Title from title screen 
<br/><br/>Series producer, Mark Gregory ; series editor, Clive Edwards  Series producer, Mark Gregory ; series editor, Clive Edwards 
<br/><br/>Narrator, Rajan Datar 
<br/><br/> On a British sitcom, two characters bottled tap water  and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water  lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed'Coke Sells Tap Water  for 95p,' and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market 
<br/><br/><br/>DVD format 
<br/><br/><label>ISBN: </label> RM 1144.50 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Coca-Cola Company
<br/><br/><label>Subjects--Topical Terms: </label><br/>Soft drink industry<br/>Bottled water industry<br/>Bottled water--Marketing<br/>Advertising--Bottled water