TY - ADVS AU - Vallis,Adrian ED - Video Education Australasia TI - Creating a logo: a process for designer PY - 2004/// CY - Bendigo, Vic. PB - Video Education Australasia KW - Logos (Symbols) KW - Design KW - Trademarks N1 - Title from title screen; Sound, Wayne Martin ; camera, Adrian Vallis ; editor, Jared Marshall; Interviewees: Glenn Harvey, Sean Pethick, Kieran Doolan N2 - Using the VEA logo as a real life example, the process of conceptualising, designing and producing a logo is examined. Designers give their insight into developing a logo. Taken from the client arriving at the office with a design brief, through research and the creative processes leading to the presentation of a first draft and concluding with the production and launch of the logo ER -