TY  - ADVS
AU  - McAuliffe,Marc
ED  - Video Education Australasia
TI  - If the shoe fits: the Windsor Smith marketing and communication case study 
PY  - 2002///
CY  - Bendigo, Vic.
PB  - Video Education Australasia
KW  - Windsor Smith (Firm)
KW  - Communication in marketing
KW  - Case studies
KW  - Footwear industry
KW  - Australia
KW  - Marketing
N1  - Title from title screen
N2  - This program focuses on the four key elements that make up Windsor Smith's marketing mix and are often described as the'four Ps': product, price, place and promotion. Looks at each of these areas in relation to the high profile marketing campaigns conducted by the company and also makes reference to marketing objectives, market research, the target market and marketing channels
ER  -