TY  - BOOK
AU  - Strasser,Susan
TI  - Satisfaction guaranteed: the making of the American mass market 
SN  - 1588341461 (pbk.)
PY  - 1989///
CY  - New York
PB  - Pantheon Books
KW  - Advertising
KW  - United States
KW  - Psychological aspects
KW  - History
KW  - Consumers
KW  - Sales promotion
KW  - Brand name products
N1  - Includes index; Bibliography: p. [293]-326
ER  -