Strasser, Susan,  1948- <br/><br/>
Satisfaction guaranteed :  the making of the American mass market / 
Susan Strasser 
 - New York :  Pantheon Books,  c1989 
 - xi, 339 p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. [293]-326 
<br/><br/><label>ISBN: </label>1588341461 (pbk.)  Hadiah 9781588341464 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects--History--United States<br/>Consumers--History--United States<br/>Sales promotion--History--United States<br/>Brand name products--History--United States