Marchand, Roland Advertising the American dream : making way for modernity, 1920-1940 / Roland Marchand - Berkeley : CA. : University of California Press, 1985 - xxii, 448 p. : ill. (some col.) ; 26 cm. Includes bibliographical references and index ISBN: 0520058852 (pbk.) Hadiah Subjects--Topical Terms: Advertising--History--United States