Managing markets and customers. 

 - Rev. ed. 
 - Amsterdam ;  Boston :  Elsevier/Pergamon Flexible Learning/eLEARN,  2009. 
 - xiii, 118 p.  :  ill.  ;  30 cm. 
 - Management extra. .
 - Management extra. .
<br/><br/><label>ISBN: </label>9780080557397  RM165.43 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Consumer behavior.<br/>Consumer satisfaction.