TY  - BOOK
AU  - Parsons,Elizabeth
AU  - Maclaran,Pauline
TI  - Contemporary issues in Marketing and consumer behaviour
SN  - 9780750687393
PY  - 2009///
CY  - Oxford, United Kingdom
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Consumer behavior
N1  - Includes index
ER  -