Contemporary issues in Marketing and consumer behaviour / 
Elizabeth Parsons, Pauline Maclaran, [contributors]. 
 - Oxford, United Kingdom :  Elsevier/Butterworth-Heinemann,  2009. 
 - xi, 219 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780750687393  RM148.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.