TY  - BOOK
AU  - Nik Mohd. Hazrul Nik Hashim
TI  - Successful product launch strategies: a comparison between sequential and simultaneous product rollouts 
PY  - 2009///
KW  - University of Melbourne
KW  - Dissertations
KW  - Dissertations, Academic
KW  - Malaysia
KW  - Marketing
KW  - Management
KW  - New products
N1  - Theses (Ph.D) - University of Melbourne, 2009
ER  -