Nik Mohd. Hazrul Nik Hashim <br/><br/>
Successful product launch strategies :  a comparison between sequential and simultaneous product rollouts / 
Nik Mohd. Hazrul Nik Hashim 
 -  2009 
 - ix,  224 p. ;  30 cm. 
<br/><br/>Theses (Ph.D) - University of Melbourne, 2009 
<br/><br/><label>Subjects--Corporate Names: </label><br/>University of Melbourne--Dissertations
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dissertations, Academic--Malaysia<br/>Marketing--Management<br/>New products