TY  - BOOK
AU  - Jugenheimer,Donald W.
AU  - White,Gordon E.
TI  - Basic advertising
SN  - 0538190906
PY  - 1991///
CY  - Cincinnati
PB  - College Division, South-Western Pub.
KW  - Advertising
KW  - Moral and ethical aspects
N1  - Includes bibliographical references and index
ER  -