Jugenheimer, Donald W. <br/><br/>
Basic advertising / 
Donald W. Jugenheimer, Gordon E. White 
 - Cincinnati :  College Division, South-Western Pub.,  1991 
 - xv, 461 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538190906  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Moral and ethical aspects