TY  - BOOK
AU  - Fifield,Paul
TI  - Marketing strategy masterclass: the 100 questions you need to answer to create your own winning marketing strategy : including the new "SCORPIO" model of market strategy 
SN  - 9780750686310
PY  - 2008///
CY  - Oxford, United Kingdom
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Strategic planning
N1  - Includes index
ER  -