Fifield, Paul. <br/><br/>
Marketing strategy masterclass :  the 100 questions you need to answer to create your own winning marketing strategy : including the new "SCORPIO" model of market strategy / 
Paul Fifield. 
 - Oxford, United Kingdom :  Elsevier/Butterworth-Heinemann,  2008. 
 - xxviii, 599 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780750686310  RM206.83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.<br/>Strategic planning.