Blythe, Jim

Marketing essentials 2008-2009 / Jim Blythe - Oxford, United Kingdom : Elsevier/Butterworth-Heinemann, 2008 - vi, 121 p. : ill. ; 25 cm. - Official CIM coursebook. . - Official CIM coursebook. .

Professional certificate in Marketing.

Includes index.

9781856175036 RM124.03


Marketing.