Blythe, Jim Marketing essentials 2008-2009 / Jim Blythe - Oxford, United Kingdom : Elsevier/Butterworth-Heinemann, 2008 - vi, 121 p. : ill. ; 25 cm. - Official CIM coursebook. . - Official CIM coursebook. . Professional certificate in Marketing. Includes index. ISBN: 9781856175036 RM124.03 Subjects--Topical Terms: Marketing.