TY  - BOOK
AU  - Baskin,Jonathan Salem
TI  - Branding only works on cattle: the new way to get known (and drive your competitors crazy) 
SN  - 9780446178013
PY  - 2008///
CY  - New York
PB  - Business Plus
KW  - Branding (Marketing)
KW  - Consumer behavior
KW  - Information behavior
KW  - Internet searching
KW  - Business enterprises
KW  - Computer network resources
N1  - Includes bibliographical references (p. 243-252) and index; Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes
N2  - A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits
ER  -