Baskin, Jonathan Salem <br/><br/>
Branding only works on cattle :  the new way to get known (and drive your competitors crazy) / 
Jonathan Salem Baskin 
 - New York :  Business Plus,  2008 
 - viii, 261 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 243-252) and index 
<br/><br/>Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes 
<br/><br/> A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits 
<br/><br/><label>ISBN: </label>9780446178013 
<br/><br/><label>LCCN: </label>2007-034391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumer behavior<br/>Information behavior<br/>Internet searching<br/>Business enterprises--Computer network resources