TY  - BOOK
AU  - Harris,David R.
AU  - Botten,Neil
TI  - Introductory certificate in Marketing
T2  - Official CIM coursebook
SN  - 9781856175241
PY  - 2008///
CY  - Oxford
PB  - Elsevier/Butterworth-Heinema
KW  - Marketing
KW  - Study and teaching
ER  -