Harris, David R. Introductory certificate in Marketing / David R. Harris and Neil Botten. - Oxford : Elsevier/Butterworth-Heinema, 2008. - vii, 227 p. : ill. ; 25 cm. - Official CIM coursebook. . - Official CIM coursebook. . ISBN: 9781856175241 RM124.03 Subjects--Topical Terms: Marketing--Study and teaching.