TY  - BOOK
AU  - Ranchhod,Ashok
AU  - Marandi,Ebi
TI  - Strategic marketing in practice 2008-2009
T2  - Official CIM coursebook
SN  - 9780750689618
PY  - 2008///
CY  - Oxford, United Kingdom
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Examinations
KW  - Study guides
KW  - Strategic planning
N1  - Professional Postgraduate Diploma in Marketing; Includes index
ER  -